Poznati američki marketing stručnjak, Seth Godin, jednom je prilikom izjavio kako svako društvo treba vođu, zapravo ne samo jednog već nekoliko njih, i da svako društvo treba ponovno uspostaviti “plemensku organizaciju”. U potrazi za novim interesima i znanjima, ukorak transmodernosti, transmodernog turizma, održivog turizma, osnovano je i Hrvatsko društvo kulturnog turizma – CroCulTour. Ono je pleme, koje raste i koje će unijeti promjenu kroz doprinos nacionalnoj kulturi, turizmu, ljudima i konceptu održivosti.

Mr Seth Godin once said that every society needs a lider, actually not just one, and that every society needs to re/establish a tribe organization. So, as I was exploring and searching for new interesting topics that will feed my desire for knowledge (or maybe I was just looking for a lead) I came across transmodernity, transmodern tourism, sustainable tourism, etc. and people who talked about it. CroCulTour is a tribe, growing and hopefully making a change – contributing to national culture, tourism, people and sustainability.